Liva launches a FreeToBeYou campaign

Navyasa By Liva from the Aditya Birla Group launches a #FreeToBeYou campaign

Navyasa by Liva launched the #FreeToBeYou campaign on World Saree Day. One of India’s leading saree brands, Deepika Padukone was the face of the brand when it launched in February 2022. Navyasa by Liva was introduced to make sarees an everyday affair for the modern Indian woman.

Aimed at celebrating each woman’s uniqueness, the #FreeToBeYou campaign encourages them to share how wearing a saree makes them feel. Participants need to post their favourite picture in the saree with the caption, “Wearing sarees make me feel favourite”. The one-word blank would speak their love and comfort for sarees, and the three best posts will be declared as winners, who will receive Navyasa by Liva sarees. The contest is open for all Pan-India.

The campaign has received an overwhelming response so far. Winners announced on January 3, 2023.